{"id":6654,"date":"2022-02-08T18:52:22","date_gmt":"2022-02-09T00:52:22","guid":{"rendered":"http:\/\/blog.zoha-islands.com\/?p=6654"},"modified":"2022-02-08T18:52:22","modified_gmt":"2022-02-09T00:52:22","slug":"exclusive-virtual-world-vet-warned-meta-about-avatar-harassment-in-the-metaverse-years-ago","status":"publish","type":"post","link":"https:\/\/zoha-islands.com\/blog\/exclusive-virtual-world-vet-warned-meta-about-avatar-harassment-in-the-metaverse-years-ago\/","title":{"rendered":"EXCLUSIVE: Virtual World Vet Warned Meta About Avatar Harassment in the Metaverse Years Ago"},"content":{"rendered":"<h3 class=\"entry-header\">But Long-Known Best Practices Were Not Prioritized<\/h3>\n<div class=\"entry-content\">\n<div class=\"entry-body\">\n<p><img decoding=\"async\" loading=\"lazy\" class=\"asset  asset-image at-xid-6a00d8341bf74053ef0282e142c60b200b image-full img-responsive alignnone\" title=\"Horizon Worlds metaverse avatar boundaries Jim Purbrick\" src=\"https:\/\/nwn.blogs.com\/.a\/6a00d8341bf74053ef0282e142c60b200b-800wi\" alt=\"Horizon Worlds metaverse avatar boundaries Jim Purbrick\" width=\"780\" height=\"439\" border=\"0\" \/><\/p>\n<p>If you&#8217;ve been following the news about Facebook\/Meta&#8217;s metaverse project lately, you&#8217;ll recall the slew of bad press when a <a href=\"https:\/\/www.usatoday.com\/story\/tech\/2022\/01\/31\/woman-allegedly-groped-metaverse\/9278578002\/\" target=\"_blank\" rel=\"nofollow noopener\">female user was sexually assaulted in Horizon Worlds<\/a>, leading the company to hastily add <a href=\"https:\/\/www.theverge.com\/2022\/2\/4\/22917722\/meta-horizon-worlds-venues-metaverse-harassment-groping-personal-boundary-feature\" target=\"_blank\" rel=\"nofollow noopener\">an avatar &#8220;boundary&#8221; system<\/a>.<\/p>\n<p>And if you&#8217;ve been following virtual world\/metaverse development for any substantial amount of time, you&#8217;ve probably been wondering why Meta allowed this to happen at all. Understanding and preparing for avatar-to-avatar harassment, especially directed at female avatars, is a <em>fundamental<\/em> challenge. How did a company spending billions of dollars on making a metaverse platform of its own somehow miss lesson #1 from Metaverse 101?<\/p>\n<p>As it turns out, Meta <em>was<\/em> warned about this many times &#8212; by a well-known virtual world veteran who was a senior member of the Oculus team. But somehow, his warnings, recommendations, and best practice summaries were not centered. And definitely not put into place.<\/p>\n<p>&#8220;I was literally banging the drum at Oculus Connect two years in a row,&#8221; <a href=\"https:\/\/twitter.com\/JimPurbrick\" target=\"_blank\" rel=\"nofollow noopener\">Jim Purbrick<\/a> tells me, with evident frustration, even sending along the talk he gave on the subject at Facebook&#8217;s own conference back in 2016. (Watch below.) &#8220;I also told every new Oculus employee I met to read <em>My Tiny Life<\/em> in addition to <em>Ready Player One<\/em>, but the message didn&#8217;t reach every part of the organization, sadly.&#8221;<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/My-Tiny-Life-Passion-Virtual\/dp\/0805036261\" target=\"_blank\" rel=\"nofollow noopener\"><em>My Tiny Life<\/em><\/a>, of course, is Julian Dibbell&#8217;s classic account of virtual world sexual assault&#8230; <em>from the 1990s<\/em>. Yes, the problem has been well-known and documented for that long.\u00a0<\/p>\n<p>Purbrick, as regular readers know, <a href=\"https:\/\/nwn.blogs.com\/nwn\/2021\/08\/jim-purbrick-linden-lab-facebook-horizon-workrooms.html\" target=\"_blank\" rel=\"nofollow noopener\">was an early developer at Linden Lab<\/a>, going on to consult with CCP, the developers of Eve Online, before joining the Oculus team. He also documents <a href=\"https:\/\/jimpurbrick.com\/tag\/socialvr.html\" target=\"_blank\" rel=\"nofollow noopener\">virtual world\/metaverse best practices on his blog here<\/a>.<\/p>\n<p>And when he joined Facebook&#8217;s XR team, Purbrick took pains to carry over the wisdom learned from Second Life and from the knowledge base of virtual world development in general:<\/p>\n<\/div>\n<a id=\"more\"><\/a>\n<div class=\"entry-more\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/JEWHaDt-qiE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n<p>&#8220;I talked to [founding Linden executive] Robin Harper when I was working on this at Oculus to make sure I learned the lessons from her experience at Linden,&#8221; Jim tells me, &#8220;as well as <a href=\"https:\/\/www.raphkoster.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Raph [Koster]<\/a> and Daniel James: the best practices have been known for a long time.&#8221; (James is a fellow virtual world veteran who also worked at Facebook, until 2017.) \u00a0<\/p>\n<p><a href=\"https:\/\/nwn.blogs.com\/nwn\/2020\/09\/jim-purbrick-linden-lab-eve-oculus-virtual-worlds.html\" target=\"_blank\" rel=\"nofollow noopener\">Purbrick left Oculus\/Facebook in 2020<\/a>, but not before advising the company on a system for minimizing avatar harassment:<\/p>\n<p>&#8220;When I was last working on avatars I was proposing fading out avatars when they got close to avoid creepy and disturbing intersecting geometry,&#8221; he tells me.<\/p>\n<p>By contrast, Purbrick isn&#8217;t convinced Meta&#8217;s barrier solution is a good one:<\/p>\n<p>&#8220;I don&#8217;t know the details of the personal boundary plan,&#8221; as he puts it, &#8220;but it has historically been a bad idea as it allows bad actors to blockade avatars and stop free movement.&#8221; (I can confirm that as well. Again, this is also Metaverse 101.) &#8220;I think we did a pretty good job with Oculus Venues, where we had the ability to implement a good set of tools and policies,&#8221; he adds.<\/p>\n<p>As he departed the company, Purbrick spoke directly about the topic with developers of Meta&#8217;s consumer metaverse platform:<\/p>\n<p>&#8220;I was talking to the Horizon team when I left Facebook and at least some of the team were aware of the issues and best practices, but the work clearly didn&#8217;t get prioritized,&#8221; as he puts it to me with classic British understatement.<\/p>\n<p>It is truly mind-boggling, and affirms what I&#8217;ve heard elsewhere, that Meta&#8217;s Horizon project is beset <a href=\"https:\/\/nwn.blogs.com\/nwn\/2021\/07\/facebook-zuckerberg-metaverse-horizons.html\" target=\"_blank\" rel=\"nofollow noopener\">by a lack of design direction<\/a>.<\/p>\n<p>As for what this says about Meta, I&#8217;m thinking about the company CTO, who only last November, was saying <a href=\"https:\/\/www.theverge.com\/2021\/11\/12\/22779006\/meta-facebook-cto-andrew-bosworth-memo-metaverse-disney-safety-content-moderation-scale\" target=\"_blank\" rel=\"nofollow noopener\">bad metaverse moderation could pose an &#8220;existential threat&#8221;<\/a>. But if Meta really believes that, why did they ignore best practices around virtual world moderation that have been around for literal decades &#8212; even after they were paying someone to relate them to the team?<\/p>\n<p>Have a great week from all of us at Zoha Islands and Fruit Islands<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>But Long-Known Best Practices Were Not Prioritized If you&#8217;ve been following the news about Facebook\/Meta&#8217;s metaverse project lately, you&#8217;ll recall the slew of bad press when a female user was sexually assaulted in Horizon Worlds, leading the company to hastily add an avatar &#8220;boundary&#8221; system. And if you&#8217;ve been following virtual world\/metaverse development for any &hellip; <a href=\"https:\/\/zoha-islands.com\/blog\/exclusive-virtual-world-vet-warned-meta-about-avatar-harassment-in-the-metaverse-years-ago\/\" class=\"more-link\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,3,4,5,6],"tags":[],"_links":{"self":[{"href":"https:\/\/zoha-islands.com\/blog\/wp-json\/wp\/v2\/posts\/6654"}],"collection":[{"href":"https:\/\/zoha-islands.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zoha-islands.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zoha-islands.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zoha-islands.com\/blog\/wp-json\/wp\/v2\/comments?post=6654"}],"version-history":[{"count":0,"href":"https:\/\/zoha-islands.com\/blog\/wp-json\/wp\/v2\/posts\/6654\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zoha-islands.com\/blog\/wp-json\/wp\/v2\/media\/6660"}],"wp:attachment":[{"href":"https:\/\/zoha-islands.com\/blog\/wp-json\/wp\/v2\/media?parent=6654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zoha-islands.com\/blog\/wp-json\/wp\/v2\/categories?post=6654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zoha-islands.com\/blog\/wp-json\/wp\/v2\/tags?post=6654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}